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Michael Yardney Podcast

Insightful, educational and always interesting

Listen and learn from Michael Yardney, Australia’s most trusted property commentator and a group of experts as they discuss Property Investment, Success, Money and Finance to help you multiply your wealth.
While Michael is best known as a property expert, he is also Australia’s leading authority in the psychology of success and wealth creation. You’ll enjoy the way he challenges traditional finance advice with innovative ideas on real estate investing, personal finance and wealth creation. 
SUBSCRIBE NOW so you can learn a few new ideas each week in around 30 minutes.

Apr 20, 2020

The world completely changed a few weeks ago. 

Most of us are locked down with social distancing policies. 

How many days have you been at home now? Are they starting to blend together? 

But it’s times like these when focusing on your personal and business growth becomes more important than ever. And that’s what we’re going to talk about today. 

Even if you don’t have a business and you’re not an entrepreneur, though, if you want more success in your life, today’s message is relevant for you too.

The Imperative Nine

In troubling times of high levels of anxiety and uncertainty you need structure, then more than ever. 

Here are nine things you can focus on, practical steps you can take to help navigate your way through these confronting times, to help you cross that bridge to the inevitable upturn. 

We call them the Imperative Nine.


  • Your Team is Afraid

This is a time when you need to focus your efforts and actions on others. As a leader, it is imperative that your team see you as in control and on the job. They need to know that there is someone (you) at the helm and steering your organization through turbulent waters. 


  • Your Clients are afraid

In times of commercial upheaval and uncertainty your clients will be afraid. They will be afraid for their families, their work, their business and the future in general. You may not be able to remove that fear completely but again you may be able to normalize it. 

  • The Public is afraid.

As a business owner, the community will look to see what you are doing, what confidence you have and remember this, you can’t complain about a lack of consumer confidence if you are part of feeding that lack. 

  • Risks have to be minimized

In every situation like this there are clearly identifiable risks. There are always some unknowns as well but now is a time to critically examine your business, understand the risks which have and will come from the current situation and work to minimize them.

  • Information needs to be accurate and limited

It is important that you stay up to date but if you took to heart every piece of news that the mainstream media delivered you would soon be completely overwhelmed. 

  • Opportunities abound

Whatever your business, there will be some opportunities out of the current situation. It is your job to identify them and then act on them. 

  • Pivot your message

The message you are putting out to your clients and prospects now has to match the current climate. 

  • Have a communication plan

Good communication in business never just ‘happens’. It is a part of a plan and a schedule. 

  • Make it Proactive

Sitting back waiting for the phone to ring or emails or messages to come to you is a useless strategy in the best of times. 

Links and Resources: 

Why not join Metropole’s Business Accelerator Mastermind

Learn more about Mark Creedon – Business Coach to some of Australia’s leading entrepreneurs  

Show notes plus more here:

Some of our favourite quotes from the show: 

“You’ve got a choice to make. Are you going to be a victim? Are you going to be a victim to the circumstances, or are you going to be a warrior for growth?” – Michael Yardney

“It’s what you do now that’s going to determine how successful you are when we cross that survival line.” – Michael Yardney

“I’m giving as much free information as I can. I’m not looking for something in the short-term. I’m playing the long-term game.” – Michael Yardney 


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